3 MYTHS OF SPLIT TESTING FINALLY SHATTERED

3 Myths of Split Testing Finally Shattered For a lot of marketers, split testing can seem like a bit of a mystery. Maybe that's because so many people believe the myths about split testing. They make it more complex than it really needs to be. And when something seems complex, a lot of people simply decide not to mess with it. If you've ever felt the same way about split testing, then you're going to want to read the myth-busting facts about split testing below. Take a look… Myth 1: You Don't Need To Test It If Someone Else Already Has There are a lot of marketers who share their split testing results. You can read how their tweaks and changes affected the conversion rates on sales letters, emails, ad campaigns and more.  So you know what happens? Some marketers see this data, see that it's coming from a trustworthy source, and then decide they don't need to run a test since someone else has already done the test. That's a big mistake. You s...